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I am an owner/operator of two cameras the Panasonic AJ-HPX 3700 P2 HD Varicam and the Panasonic AJ-HDX 900 DVCPro HD. I have been shooting HD for over 10 years now starting with the Sony HDW 700A then the Sony F900 camera.
Toyota Canada wanted the best possible image to
project to a large audience, and the  solution was
found in high definition. I was so impressed with the
picture quality that I ran out and bought a high
definition camera.
Panasonic recently came out with the HDX 900 with multi frame format options. This camera blew me away so I had to have it. In Canada it has become the new Betacam thus lowering the rate for HD.
Now a little about the cameras:
The Panasonic AJ-HPX 3700 P2 HD Varicam variable frame rates camera. It is at its best for everything from Movies, large or small, Documentaries, TV Series, Commercials, Corporate, Infomercials..... you name it you can do it even transfer 24p footage to film. Now the camera records on five 64GB P2 Cards giving you up to five and half hours at full AVC-Intra 100 and up to eight hours at DVCPro HD. IT has a 2.2K Full Raster 1920x1080 HD Image at 4:2:2 & 4:4:4. It is also equipped with a color viewfinder so there is no color temperature issues after.
It offers way higher quality than even the top Sony HDW-F900R Camcorder and competes directly with the Sony F-23, ARRI D-21 and Panavision Genesis! Also, because there are no moving parts, makes this technology extraordinarily reliable and robust.
The Panasonic AJ-HDX 900 DVCPro HD can shoot at multiple frame rates. The Camera records on DVCPro Tape at 720P and 1080i at 4:2:2 with a 14 bit processor with film like gamma curves. I use it for Documentaries, TV Series, Commercials, Corporate and Infomercials. It’s the camera that replaced the Batacam in Canada.
Once you’ve experienced it, you will r
eadily agree that HD is the only way to go..
Both cameras are universal high-definition camera: they can shoot in NTSC and PAL, as well as record in several different frame rates (60I, 50I, 30I, 30P, and 24P + Variable frame rate)
So why is the Panasonic cameras the choice of the Independent filmmaker, and why are the number of television shows, shooting in HD, increasing exponentially? There are several reasons:
1. RESOLUTION
With over 2.2 million pixels, a high-definition camera has nearly 6 times the resolution and 11 stops in latitude. The Panasonic AJ-HPX 3700 P2 HD Varicam resolution is a full (1920 x 1080) is most noticeable when it is projected on a motion picture screen.
2. CUSTOMIZED SETTINGS
Color temperature, contrast range, picture sharpness, highlight handling, picture stability, highlight handling, and texture can be adjusted within the user menus of the Panasonic AJ-HPX 3700 P2 HD Varicam. These settings can be saved to a memory stick, and, used later if the DP wishes to create the same mood, or handle the subject in an identical manner.
3. 10 BIT PROCESSOR
Unlike its predecessor, the Sony F900 the Panasonic AJ-HPX 3700 P2 HD Varicam gives you full ten bit uncompress processor, which allows for more realistic reproduction of colors and highlights.
4. 24P FRAME RATE
The Panasonic AJ-HPX 3700 P2 HD Varicam will shoot in native 24p progressive fields. By shooting in 24P, you'll avoid artifacts (often seen when shooting in interlaced fields), and create motion blur. This will give the footage a look similar to 35mm film. The camera has a variable frame rate 1 to 30 fps and can be played back a real time.
5. PICTURE ON SET
When shooting on set with the Panasonic AJ-HPX 3700 P2 HD Varicam, with a Panasonic 14 inch HD monitor will allow you to see the image, in it's native format, as it's recorded. You'll know, exactly, what you're getting.
6. SYNDICATION/DISTRIBUTION
One of the most valuable assets of a production company is its library. It can always be relied upon in order to generate revenue. By shooting in 16x9 HD now, you extend your project's shelf-life, and increase the potential return on your investment.
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