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I am an owner/operator of a Sony CineAlta HDW F-900c and Panasonic HDX 900 camera. I have been shooting HD for over nine years now starting with the Sony HDW 700A camera for four of those years.
Toyota Canada wanted the best possible image to project to a large audience, and the  solution was found in high definition. I was so impressed with the picture quality that I ran out and bought a high definition camera.
Panasonic recently came out with the HDX 900 with multi frame format options. This camera blew me away so I had to have it. In Canada it has become the new Betacam thus lowering the rate for HD.
Now a little about the cameras:
The Sony CineAlta F-900 multiple frame rates camera is at its best for everything from Movies,large or small, Documentaries, TV Series, Commercials, Corporate, Infomercials..... you name it you can do it.
The Panasonic HDX 900 can shoot at multiple frame rates also. You can keep them at HD or down convert it to Digi Beta or SP or for that matter any format you want, even transfer to film. You also can shoot 16x9 Vista to 4x3 giving you the flexibility to change framing size on location.
Once you’ve experienced it, you will readily agree that HD is the only way to go..
The Sony HDW F900, commonly referred to as the CineAlta, is the first universal high-definition camera: It can shoot in PAL and NTSC, as well as record in several different field and frame rates (60I, 50I, 30I, 30P, and 24P)
So why is the Sony HDW F900 the choice of the Independent filmmaker, and why are the number of television shows, shooting in HD, increasing exponentially? There are several reasons:
1. RESOLUTION
With over 2 million p
ixels, a high-definition camera has nearly 6 times the resolution of Digi BetaCam and DV formats. The Sony HDW F900 resolution (1920 x 1080) is most noticeable when it is projected on a motion picture screen.
2. CUSTOMIZED SETTINGS
Color temperature, contrast range, picture sharpness, highlight handling, picture stability, highlight handling, and texture can be adjusted within the user menus of the Sony HDW F900. These settings can be saved to a memory stick, and, used later if the DP wishes to create the same mood, or handle the subject in an identical manner.
3. 12 BIT PROCESSOR
Unlike its predecessor, the 700A, the Sony F900 high- definition camcorder has a twelve bit processor, which allows for more realistic reproduction of colors and highlights.
4. 24P FRAME RATE
The Sony HDW F900 is the first digital camera to shoot in 24 progressive fields/second. By shooting in 24P, you'll avoid artifacts (often seen when shooting in interlaced fields), and create motion blur. This will give the footage a look similar to 35mm film.
5. PICTURE ON SET
When shooting with the Sony HDW F900, a HD monitor on set will allow you to see the image, in it's native format, as it's recorded. You'll know, exactly, what you're getting.
6. SYNDICATION/DISTRIBUTION
One of the most valuable assets of a production company is its library. It can always be relied upon in order to generate revenue. By shooting in HD now, you extend your project's shelf-life, and increase the potential return on your investment.
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